A Precious Gift for the most Precious One. Mother's Day Gifting.
Led by our most iconic collections, Alif. A tribute to every woman, Alif draws inspirations from the majestic first letter of the Arabic alphabet celebrating women and beautifully signifying strong roots, proud origins, and the core pillar as ‘Assel’ in Arabic. Making for a perfect & meaningful gift this Mother’s day.
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To the Jewel of our Hearts. Mother's Day Gifting.
An icon dedicated to highlight that every woman is powerful, and every woman nurtures positive change, and every woman is inspiring. Every woman is an Alif woman.
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Mother's Day Collection
Alif
Alif is a tribute to every woman. Inspired from the majestic first letter of the Arabic alphabet. This collection beautifully signifies strong roots, proud origins, and the core pillar as ‘Assel’ in Arabic.
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Lace
Features delicate patterns that resemble artistic paintings that draw inspiration from the Arabic architecture with lacelike insertions illustrated by interwoven geometric silhouettes with malachite, black or white mother of pearl and turquoise creating mesmerizing contrast against the 18K yellow gold.
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Stella d'Oro
Inspired by the unique six-petalled Stella d’Oro flower, which blooms every day during the blossoming season, reflecting the eternal beauty of a woman, never fading away. This collection represents eternal beauty, symbolized by the balanced shape of its six petals representing perfection, purity and good fortune, an accolade to the wondrous star of gold.
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Gaia
The first and only collection featuring lab grown diamonds that have the same physical, optical and chemical characteristics as natural diamonds using eco-friendly power that re-creates and accelerates the very same process diamonds are created in nature.
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Dome
The Dome collection draws inspiration from the rich heritage of the region’s architecture, specifically the diverse and intricately designed ‘domes’ of the mosques and royal palaces in the Middle East and their majestic beauty.
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Kiku
Kiku is a revival of pearl jewellery and an enchanting rendezvous between timeless classic and modern-day glamour. The collection features a striking take on the sophisticated aspect of pearls, giving them a vibrant new twist. \Kiku is a stunning mix of the everlasting and the modern, inspired by Dubai, the pearl of the Middle East.
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