A Precious Gift for the most Precious One. Mother's Day Gifting.
Led by our most iconic collections, Alif. A tribute to every woman, Alif draws inspirations from the majestic first letter of the Arabic alphabet celebrating women and beautifully signifying strong roots, proud origins, and the core pillar as ‘Assel’ in Arabic. Making for a perfect & meaningful gift this Mother’s day.
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To the Jewel of our Hearts. Mother's Day Gifting.
An icon dedicated to highlight that every woman is powerful, and every woman nurtures positive change, and every woman is inspiring. Every woman is an Alif woman.
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Mother's Day New Arrivals
Discover new jewellery designs just in time for Mother's Day gifting celebrations.
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Explore
Mother's Day Collection
Symphony
The Symphony collection draws its inspiration from music, capturing the rhythm and beauty of life in harmonious arrangements of 18K gold, diamonds, pearls and colourful gemstones. In every composition lies a masterpiece of orchestration, where precious jewels create a melody sparkling with emotions.
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Stella d'Oro
Inspired by the unique six-petalled Stella d’Oro flower, which blooms every day during the blossoming season, reflecting the eternal beauty of a woman, never fading away. This collection represents eternal beauty, symbolized by the balanced shape of its six petals representing perfection, purity and good fortune, an accolade to the wondrous star of gold.
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Youth
This collection invites you to celebrate life's beautiful moments with tokens of timeless love, with each finely crafted creation becoming a dazzling emblem of your unique bond. Elevate your moments with a selection of captivating jewellery, meticulously designed in a choice of yellow, white, or rose gold. So much more than mere jewels, each piece shimmers as an ever-sparkling symbol of love, elevated by diamonds that are sure to reflect the sparkle in your loved one's eyes.
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Vera
Vera, a timeless collection by Damas, reimagines classic designs with a contemporary twist, placing a renewed focus on the beauty of coloured gems. Drawing inspiration from the glamorous 1920s era, known for its lavish parties, Vera celebrates the essence of empowerment and self-expression through striking statement pieces. In each creation an expertly crafted precious gem takes the spotlight complemented by sparkling diamonds, adding a touch of sophistication to every ensemble.
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Bundle Set
Crafting Eternal Bonds. Discover jewellery Sets for Mother and Daughter, Elegant Mother Sets, and New Designs Embracing Maternal Grace.
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Lace
Features delicate patterns that resemble artistic paintings that draw inspiration from the Arabic architecture with lacelike insertions illustrated by interwoven geometric silhouettes with malachite, black or white mother of pearl and turquoise creating mesmerizing contrast against the 18K yellow gold.
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Alif
Alif is a tribute to every woman. Inspired from the majestic first letter of the Arabic alphabet. This collection beautifully signifies strong roots, proud origins, and the core pillar as ‘Assel’ in Arabic.
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Dome
The Dome collection draws inspiration from the rich heritage of the region’s architecture, specifically the diverse and intricately designed ‘domes’ of the mosques and royal palaces in the Middle East and their majestic beauty.
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Fireworks
Designed as a celebration of life’s most cherished moments, inspired by the variously coloured sparkling shapes of fireworks with its captivating bursts of light and colour.
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Links
Links a symbol of bonding and connection with a romanticized take to the link chain trend, making for jewellery that is feminine with ever relevant sophistication offering infinite styling options with adjustable chains and various lengths allowing you to multiply and layer them together or adjust and wear solo depending on your collar shape.
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