The Inspiration
A Tribute to Every Woman
The collection was created and inspired from the majestic first letter of the Arabic alphabet, beautifully signifying strong roots, proud origins and the core pillar as ‘Assel’ in Arabic.
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The Story
A Symbol of Empowerment
Turning a single letter into simplistic and modern jewellery designs which capture the empowered spirit of standing tall and strong just like an Alif. The classic design is given an uptake with its grooved, highly polished motif, curved aesthetic and ever relevant style; in a selection of gold, diamonds, mother of pearls and semi precious stones.
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Alif Pieces
Alif Unity
Alif Unity features necklaces, bracelets and for the first-time double motif drop earrings. The necklaces offer three main designs with full link chain or double rolo chain or Y rolo chain while the bracelets offer double rolo chain design and full link chain. All in 18K yellow gold. The pieces in this edition feature a singular hero Alif motif fully studded with brilliant diamonds further elevating the design.
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Brilliance
Alif Brilliance is a sparkling celebration of a three-year journey with the iconic Alif collection. This new line is gracefully adorned with three meticulously crafted round-cut diamonds, each symbolising a distinct facet of the Alif woman – her strength, courage, and generosity.
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Coloured Stones
The Alif Mosaic collection consists of a range of pieces with coloured stones such as Malachite, Lapis Lazuli and Black Jade, that add colour and intensity to the exquisite design, inspired by the versatile nature of women.
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Diamond
The Alif Collection transforms delicate elegance into luxurious beauty through its pieces studded with diamond embellishments.
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Gold
The Alif Collection is available in a variety of gold tones such as yellow, white and rose gold to invoke simple sophistication. A minimalistic yet timeless jewellery of pure gold.
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